We visited “Japan Drone Show 2019” (Mar. 13-15) at Makuhari Messe in Chiba pref. It was an exhibition of drones from overseas and good business opportunities to find Japanese distributors. Drone business in Japan is mainly measurement, inspection of construction, house roof check, agriculture, sightseeing, police, fire fighting, and human rescue
What is Ethnography? Ethnography is a methodology for understanding different cultures (like Japan and Asian countries) in cultural anthropology and sociology. Ethnographic research has incorporated this methodology into market research. Many companies tried to analyze and understand different cultures and heterogeneous groups from the outside at the cut of Western
What is a Focus Group? A focus group is a marketing research method defined by the Dictionary of Merriam-Webster as «a small group of people whose response to something (such as a new product or a politician’s image) is studied to determine the response that can be expected from a
The Ministry of Health, Labor and Welfare Research Group summarized the estimation that the total loss of tobacco on society in fiscal 2015 was about 2,050 billion yen. The medical expenses of smokers such as cancer treatment expenses were the largest, accounting for more than half of the total.