ad Japan

Advertising expenditures by media in Japan 2017

Advertising expenditures by media in Japan 2017

Source: Dentsu

Advertising expenditures by media in Japan 2017

 

Media Ad expenditures

(billion Yen)

YoY(%) % by Media
2015 2016 2017 2016 2017 2015 2016 2017
Total 6,171 6,288 6,390 101.9 101.6 100.0 100.0 100.0
2,869 2,859 2,793 99.6 97.7 46.5 45.5 43.7
News paper 567 543 514 95.6 94.8 9.2 8.6 8.1
Magazine 244 222 202 91.0 91.0 4.0 3.5 3.2
Radio 125 128 129 102.5 100.4 2.0 2.1 2.0
TV 1,932 1,965 1,947 101.7 99.1 31.3 31.3 30.4
broadcast television
1,808 1,837 1,817 101.6 98.9 29.3 29.2 28.4
satellite television
123 128 130 103.9 101.3 2.0 2.1 2.0
Internet Ad 1,159 1,310 1,509 113.0 115.2 18.8 20.8 23.6
(Media) 919 1,037 1,220 112.9 117.6 14.9 16.5 19.1
(Creative) 240 272 288 113.4 106.1 3.9 4.3 4.5
2,141 2,118 2,087 98.9 98.5 34.7 33.7 32.7
318 319 320 100.2 100.4 5.2 5.1 5.0
204 200 200 98.0 100.0 3.3 3.2 3.1
468 445 417 94.9 93.7 7.6 7.1 6.5
DM 382 380 370 99.3 97.3 6.2 6.0 5.8
230 226 213 98.4 94.2 3.7 3.6 3.4
POP 197 195 197 99.0 101.2 3.2 3.1 3.1
33 32 29 95.8 91.9 0.5 0.5 0.5
306 319 338 104.3 106.1 5.0 5.1 5.3

 

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