We visited “Japan Drone Show 2019” (Mar. 13-15) at Makuhari Messe in Chiba pref. It was an exhibition of drones from overseas and good business opportunities to find Japanese distributors. Drone business in Japan is mainly measurement, inspection of construction, house roof check, agriculture, sightseeing, police, fire fighting, and human rescueRead More →
Japan is 3rd Biggest country by GDP. 60% of Japan’s GDP is private consumption. Source: World BankRead More →
What is Ethnography? Ethnography is a methodology for understanding different cultures (like Japan and Asian countries) in cultural anthropology and sociology. Ethnographic research has incorporated this methodology into market research. Many companies tried to analyze and understand different cultures and heterogeneous groups from the outside at the cut of WesternRead More →
What is a Focus Group? A focus group is a marketing research method defined by the Dictionary of Merriam-Webster as «a small group of people whose response to something (such as a new product or a politician’s image) is studied to determine the response that can be expected from aRead More →
The number of festivals to be held in Japan in one year is about 300,000 including local fetivals.Read More →
UBS (headquarters Switzerland), the world ‘s leading financial group, has released the 2018 version of the “Big Mac Index”.Read More →
The Ministry of Health, Labor and Welfare Research Group summarized the estimation that the total loss of tobacco on society in fiscal 2015 was about 2,050 billion yen. The medical expenses of smokers such as cancer treatment expenses were the largest, accounting for more than half of the total.Read More →
Japanese film: 148 billion yen(USD 1.34 billion) foreign film: 87 billion yen(USD 785 million) Total: 235 billion yen(USD 2.25 billion)Read More →
Online C2C(Consumer to Consumer) market is rapidly growing in Japan.Read More →
Comic market(comi-ke) is Japanese biggest Exhibition and sale of doujinshi(Fanzine: Magazine published by fan: Fan fiction).Read More →