iOS vs Android market share (2017)
It's very interesting to know the market share of smartphone OS.
Japan is said to be the country where the iPhone is the most popular in the world.
Why Japanese love iPhone? Well, actually I personally use iPhone too.
There are several reasons.
(1) Apple's branding strategy (Steve Jobs presentation impact)
(2) Both hardware and OS are provided by the same company. (consistentness)
(3) Mobile careers' powerful sales promotion (cashback, pay in installments)
(4) The low risk of infection with a virus