iOS vs Android market share in Japan

iOS vs Android market share in Japan(2017)

iOS vs Android market share (2017)

It's very interesting to know the market share of smartphone OS.

 iOS(iPhone)  Android
 Japan  68.60%  30.40%
 United States  54.17%
 World wide  19.59%  71.95%

Japan is said to be the country where the iPhone is the most popular in the world.

Why Japanese love iPhone? Well, actually I personally use iPhone too.

There are several reasons.

(1) Apple's branding strategy (Steve Jobs presentation impact)

(2) Both hardware and OS are provided by the same company. (consistentness)

(3) Mobile careers' powerful sales promotion (cashback, pay in installments)

(4) The low risk of infection with a virus